Today Beverly Hills Rejuvenation Center opens its West Hollywood Center of Excellence. It is the first clinic we open as the new owners of the brand, the new flagship, and the answer to the question every BHRC patient and franchisee has been asking since the acquisition closed seven weeks ago: what does BHRC under Motivant actually look like in a chair?
This is what it looks like.
Why a Center of Excellence, and not just a flagship
A flagship is a marketing claim. A Center of Excellence is an operating commitment. The distinction matters here because what is changing about BHRC under our ownership is not the consumer brand; it is the science behind what happens in the room. The Center of Excellence is the place where every protocol gets first-deployed, every clinical pathway gets refined, and every center across the network later inherits what worked.
When a member of our clinical bench publishes a new regenerative pathway, this is the clinic where the network first sees it. When a new diagnostic data point comes back from one of our laboratory partners — Marquis Labs in Oklahoma City, Cellestiq, Rio Grande Valley Labs — this is the clinic where it first changes a patient interaction.
In a network with 22 locations across California, Nevada, Texas, Arizona, and New Jersey, the Center of Excellence is where the network learns.
What's in the room
The clinical lineup at the Center of Excellence is the full BHRC service stack run on the strongest technical partners in the category.
Solaria by InMode for fractional CO₂. EmSculpt Neo, EmFace, and Exion from BTL Aesthetics. The full suite of Cell Factor regenerative protocols — standalone for hair restoration, skin, joint therapy and systemic IV, subcutaneous, and intranasal delivery, and combined with microneedling, laser, peptides, and GLP-1-based weight programs.
The Center of Excellence is where the network learns. New protocols, new pathways, new diagnostic integrations — they land here first.
What we are not doing in this clinic is gating service lines behind a tiered pricing model. Every patient who walks in gets access to every protocol the brand offers, every diagnostic our lab partners can run, and every clinical pathway our bench has validated. That is the operating posture: the best the firm has, available to the patient in front of you.
Who is in the building
Sarah Brooks Gabriel, our CEO at BHRC, anchors the operating team. The science being applied in the chair at this clinic is the same science the firm is researching, framing, and publishing through its education partners — an integration that runs from Sanjiv Lal's lab work in Oklahoma City through to the patient seat in West Hollywood.
The operating bench inside the building is staffed deeper than a typical BHRC location, by design. Centers of Excellence are training centers as much as patient centers. As new locations come online across the network, the operating staff trained at this clinic will be how the playbook propagates.
What this clinic signals about the next twelve months
Three things to expect.
First, more centers — both corporate and franchised — will open in 2026. Henderson, Nevada is already online. We are actively in market with multi-unit operators in every major U.S. metro the brand is not yet in.
Second, the diagnostic integration with our laboratory portfolio deepens. Every BHRC patient eventually gets the option of moving onto our laboratory infrastructure for the molecular work behind their care plan. That is the integration the firm has been building toward for years.
Third, the brand voice gets sharper. BHRC has been a strong consumer brand for two decades. Under our ownership, the brand starts speaking in the same operating voice as the firm behind it — declarative, evidence-led, no overclaim.
The grand opening celebration is scheduled for late January. Until then, every patient walking into the Center of Excellence is walking into the most science-forward longevity clinic in the country. That is a strong claim. We made it deliberately.
See you at the opening.
