Sector · 06 · Restaurants
Restaurant brands we back at the franchisee and area-developer layer.
Layne's Chicken Fingers and The Halal Guys carry the sector — both as franchisee / area-developer positions, partnering with the franchisor brands rather than acquiring them. Capital and operating cadence, alongside founders and family-office co-investors.
Brands partnered
2
Position type
Franchisee
Operator profile
Multi-unit
Portfolio
The restaurants companies we back.
RestaurantsActiveLayne's Chicken Fingers
Fast-casual chicken-finger brand — Motivant operates as franchisee, not franchisor.
1994
Brand founded
Franchisee
Motivant position
RestaurantsActiveThe Halal Guys
NYC-origin halal fast-casual — Motivant operates as franchisee, not franchisor.
1990
Brand founded
Franchisee
Motivant position
The Thesis
Two brands, two franchisee positions — built alongside the founders, not on top of them.
Layne's Chicken Fingers (founded 1994 in College Station; franchisor side led by Garrett Reed since 2017) and The Halal Guys (1990 Manhattan food cart, now a global franchise) anchor the sector. Motivant operates on the franchisee / area-developer side of both — capital, operating cadence, and the patience to build multi-unit footprints with the franchisor brand, not against it.
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