Layne's Chicken Fingers
Fast-casual chicken-finger brand — Motivant operates as franchisee, not franchisor.
Brand founded
1994
Motivant position
Franchisee
About
Role in the broader portfolio and the thesis it supports.
Layne's Chicken Fingers is a fast-casual chicken-finger concept founded in 1994 in College Station, TX. The franchisor side has been led by CEO Garrett Reed since 2017, with an aggressive multi-unit area-development strategy that has produced 68+ unit agreements signed publicly — including a 44-store West Texas deal and ongoing announcements pointing toward a long-term path of thousands of locations. Motivant's position sits on the franchisee / area-developer side, not the corporate franchisor — bringing operating discipline and capital alongside founders and family-office co-investors who are building multi-unit footprints under the Layne's brand. The shape of the partnership is consistent with the rest of Motivant's restaurant work: align with the franchisor, run a disciplined unit-economics-led build, and let the brand do the brand-building while the operator handles the operational layer. Sal Afridi leads the restaurant vertical inside the firm. No public M&A release ties Motivant to the Layne's franchisor brand.
- Founded 1994, College Station, TX
- Motivant operates as franchisee/area-developer, not the corporate franchisor
- Franchisor brand led by CEO Garrett Reed since 2017
More in Restaurants
