Sam Brooks

Sam Brooks is a co-founder of Motivant and a partner of the firm. He runs the operating side of the portfolio — the work of moving operating leverage between unrelated businesses, integrating new acquisitions into the firm's repeatable playbook, and standing in the room where operating decisions actually get made. Sam's seat is the closest one in the firm to the day-to-day execution work inside each company.

Before Motivant, Sam spent more than twenty years inside operating businesses. He served as Chief Operating Officer of a laboratory services company that he helped scale past $150 million in annual revenue — the operating chair where the diagnostics-side of his pattern recognition was forged. Earlier in his career, he led national operations for a telecommunications business with $275 million in annual revenue, with field-level operating exposure across healthcare, aviation, hospitality, telecom, and real estate. By the time Motivant was founded, he had already run the operating function of two distinct hundred-million-plus companies.

That cross-industry operating range is the thesis Sam brings inside the firm. Motivant's portfolio spans diagnostics, regenerative aesthetics, real estate, restaurants, and hospitality — sectors that look unrelated until an operator works across all of them. The same underlying disciplines — data flow, process automation, unit-level analytics, multi-site execution — recur in every one. Sam's job is to move the playbook between them: what compounds in a molecular lab is usually what compounds in a 250-property real-estate book, and the operating language is more shared than the sector boundaries suggest.

Operationally inside the firm, he is the integration owner. When a company joins the portfolio — like Beverly Hills Rejuvenation Center in October 2025 — Sam is in the room with the CEO and the operating team within weeks. He works on unit economics, operational redesign, and the integrations that thread a new acquisition into the rest of the portfolio (lab work, regenerative protocols, franchise infrastructure). The cross-portfolio leverage that Motivant talks about publicly is, in practice, the work he does.

Sam is also a member of the family group behind the firm. He shares a surname with Sarah Brooks Gabriel — Motivant's partner-side principal and Chief Executive Officer of Beverly Hills Rejuvenation Center — a relationship consistent with the firm's family-office posture. The structure is intentional: every principal sits inside the portfolio companies as an operator, not as an investor across the table from them.